Cincinnati Fitness Experts Joins Healthy Kids as Advisor

SAN DIEGO, Calif., July 6, 2006

Healthy Kids’ Catalog® Establishes Board of Health and Wellness Advisors

First-of-its-kind online catalog offering "Solutions That Foster Healthy Children™" receiving resoundingly positive support from nutrition, fitness and wellness industry pundits nationwide

Healthy Kids’ Catalog® (www.healthykidscatalog.com) – a one-of-a-kind online catalog company exclusively offering "Solutions That Foster Healthy Children™," today announced its Board of Advisors – a coast-to-coast assemblage of respected and accomplished weight-loss industry experts in a variety of practice areas, including nutrition, fitness and emotional support.  

This Advisory Board plays an important role in helping the Company develop and refine several key business areas including, but not limited to, strategy, business development, marketing, public relations, and operations.  The Healthy Kids’ Catalog Advisors also serve as a sounding board and expert information source on issues of importance and relevance to target consumer segments.

 

The Company is pleased to welcome, in alphabetical order by last name,
the following inaugural members of its Board of Advisors:

 

Susan L. Burke, M.S., R.D., L.D., CDE, Chief Nutritionist at eDiets.com, Inc. (NASDAQ:DIET), co-developer of the eDiets.com Personalized Online TrimKids™ Plan (www.eDiets.com/trimkids/diet)

Kelli Calabrese, MS, 2004 Personal Trainer of the Year, Author of "Feminine, Firm & Fit," and Editor of  both Personal Fitness ProfessionalMagazine and Wellness and Fitness EntrepreneurMagazine

Raphael Calzadilla, B.A., ACE, Certified Personal Trainer (CPT), Athletic Strength Trainer, Fitness Industry Journalist, Motivational Speaker, Competitive Bodybuilder

Brian Calkins, NSCA-CPT, ACE, Author of "Burn Body-Fat the Right Way!," Co-Author of "The Power of Champions", President of Cincinnati-based HealthStyle Fitness, Inc.

Charlie Foxman, Certified Wellness and Weight-Loss Coach and Motivational Speaker, Certified Martial Arts & Kickboxing Instructor, National Director for the National Association Of Professional Martial Artists, Owner of St. Louis, Missouri-based Midwest Martial Arts Academy, and Inventor of the patent-pending EZ-Rope™

Julia Griggs Havey, Journalist, Motivational Speaker and Best-Selling Author of "Awaken the Diet Within, From Overweight to Looking Great" (Warner Books) and "The Vice Busting Diet" (St. Martin's Press summer 2006).

Doug Jackson, M.Ed., CSCS, Certified Strength and Conditioning Specialist who holds a Masters Degree in Developmental Kinesiology with an emphasis in Exercise Psychology. He also publishes and is Editor-in-Chief of Fitness Empowerment, an industry leading electronic newsletter.

Jonathan Ross, NSCA-CPT, ACE, 2005 ACE Personal Trainer of the Year1st Runner-Up and among Men’s Journal Magazine’s "Top 100 Trainers in the Country", is Co-Author of "The Power of Champions" and  Owner of Washington D.C.-based Aion Fitness, LLC.

 

Having launched in early April, 2006, Healthy Kids’ Catalog provides parents, teachers, physicians and other youth caregivers with convenient, one-stop access to a wide assortment of resources to help kids eat nutritiously, get active and otherwise lead a healthy lifestyle.  The Company also publishes WEIGHT-WISE KIDS®, a free opt-in monthly electronic newsletter that "serves up" youth-specific healthy living advice, information, news, and resources.   Subscriptions to WEIGHT-WISE KIDS can be submitted online at http://www.healthykidscatalog.com/newsletter.html.

The kid-friendly healthy living products offered by Healthy Kids’ Catalog’s run the gamut; categories include Books/Literature for Children, Books/Literature for Care givers, Instructional/Educational Materials, Exercise Tools/Equipment, Sports Gear, Health-Promoting Toys/Games, Nutrition, Fitness, and Healthy Living. 

The San Diego-based company is co-founded by child health advocate Merilee A. Kern, weight-loss industry veteran, former bodybuilding champion and author of the healthy living-themed fictional children’s book, "It’s Not Your Fault That You’re Overweight - A Story of Enlightenment, Empowerment and Accomplishment for Overweight and Obese Kids" (www.notfault.com), who serves as CEO.

 

About Healthy Kids’ Catalog
First-of-its-kind Healthy Kids’ Catalog® is a company dedicated to improving the state of kids’ health by offering a comprehensive line of top-quality "Solutions That Foster Healthy Children™" from one convenient online destination. Through Healthy Kids’ Catalog, parents, teachers, physicians and other youth care givers benefit from single-point access to a broad selection of kid-friendly healthy living resources that serve as formidable weapons in our children’s collective battle of the bulge. The company, which launched in 2006 and maintains headquarters in San Diego County, California, can be reached through its Web site at www.healthykidscatalog.com or via email at press@healthykidscatalog.com.